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Oh, you can do better than that. Have you seen Matsuda?

Collections

Handpicked in Austin, since 1982.

Walking into Santa Fe Optical is like wandering into an enchanted forest of fabulous frames. Around every corner, something surprising catches your eye–a pop of color, a sculptural silhouette, a quirky detail you didn’t know you needed. Our collection is big (really big), but carefully chosen by our longtime buyer, Lisa, whose instincts and deep knowledge of independent eyewear make every frame feel like it was meant just for you.

Each card has a story—tap to read it.

141

Affordable, reliable, and stylish. 141 is a smart second pair or an ideal backup for your main specs. Great for work, screens, or everyday wear.

Ahlem

With roots in Paris and a home in LA, Ahlem blends French sophistication with a street-chic West Coast edge.

Anne & Valentin

Born in Toulouse, France, Anne & Valentin eyewear is cerebral, artistic, and a little rebellious. A favorite of creative thinkers and independent spirits everywhere.

Barton Perreira

Founded by industry legends Patty Perreira and Bill Barton, their eponymous collection blends Hollywood elegance with Japanese precision.

Blake Kuwahara

Architectural and unconventional, Blake Kuwahara’s frames fuse art with precision engineering. Distinct silhouettes crafted for design lovers who refuse to blend in.

Bruno Chaussignand

Designed in the South of France, these frames are clean, confident, and handsome. A signature mix of metal and acetate gives them their distinctive structure–smooth lines, firm feel, and lasting presence.

Cazal

Cazal’s iconic frames defined the look of ‘80s hip-hop—bold, boxy, and instantly recognizable. With gold accents and signature detailing, they remain a lasting symbol of streetwise luxury.

Chrome Hearts

Beloved by LA’s rock-and-roll cognoscenti, Chrome Hearts brings a wild, gritty, glamour to luxury eyewear. With sterling silver accents and decadent detail, these frames make a scene in the best possible way.

Coexist

Benchmade in France, Coexist frames are chunky, textured, and delightfully bonkers. Drenched in attitude and color, they’re made for rule breakers with a tie-dyed soul.

Dita

Handcrafted in Japan, Dita merges precision with panache–eyewear that feels as commanding as it looks, made for those fluent in the language of luxury.

Eyevan

For over a century, Eyevan crafted fashion and industrial eyewear for the Japanese market. In the ‘80s and ‘90s, the same factory produced Oliver Peoples for the world. Today’s styles still showcase the vintage-inspired shapes and engraved detailing you know and love.

Face à Face

Part fashion, part surrealist daydream. The Alium series shows off sleek aluminum engineering, while Bocca frames flaunt heels on their temples–a wink to Dalí and to anyone who believes eyewear should never be boring.

Feb31st

Not on the calendar, but still RSVP-worthy. Handmade in Italy from layered wood and over 40 colors, these frames bring party spirit and poise in equal measure.

Francis Klein

Designed by the second generation of Kleins, these charming confections for the eyes are bejeweled and dusted with fairy magic. Each pair is a spectacle of sparkle, style, and French indulgence.

Gold & Wood

From Luxembourg, Gold & Wood turns natural materials — wood, horn, and gold — into eyewear defined by grace and craftsmanship. Quiet luxury, beautifully realized.

ic! Berlin

Lightweight, screwless, and famously flexible, ic! Berlin frames are engineered in Germany with a snap. These aren’t just frames, they’re sleek, minimalist machines for your face.

Kirk & Kirk

Bold British style meets playful color. Handcrafted in France from custom acrylic, Kirk & Kirk frames are confident, creative, and unapologetically expressive.

Kuboraum

More mask than glasses, Kuboraum frames are enigmatic, sculptural, and steeped in mystery. Dreamed in Berlin and made in Italy, they’re the key to identity, imagination, and alter ego.

l.a. Eyeworks

Born on Melrose Ave and wired for eccentricity, l.a. Eyeworks makes glasses for the adventurous and offbeat. The grand dame of independent eyewear, their legacy is defined by fierce forms, vibrant colors, and an unwavering artistic vision.

Lafont

Lafont brings Parisian elegance with a family touch–90 years of art, color, and craftsmanship, creating eyewear that feels familiar and inviting.

Lapima

Handmade in Brazil, Lapima frames are sultry and sculptural, like music in motion. You can almost hear the samba and see the Girl from Ipanema stroll by.

Lindberg

Lightweight Danish minimalism, perfected. Inventive and award-winning with a devoted following, LINDBERG is the quiet powerhouse of luxury eyewear.

Lucas de Staël

From his Paris atelier, Lucas de Staël crafts eyewear from leather, stone, and steel–a seamless blend of natural texture and modern invention. Distinctive, tactile, and unlike anything else.

Lunor

Made in Germany with a reverence for restraint, Lunor frames blend vintage charm with modern refinement. Favored by Steve Jobs and admired for their whisper of perfection, this is eyewear with endurance—and nothing to prove.

Matsuda

Masterfully made in Japan, Matsuda frames fuse traditional techniques with futuristic flair. Intricate detailing recalls an era of invention, lit by the first electric glow, where brass fittings gleamed and imagination took flight.

Maui Jim

With island style and a love of sunlight, Maui Jim brings color, clarity, and laid-back cool to every pair. Whether you need progressives, single vision, or no prescription, all lenses use the same premium polarized optics

Mykita

Berlin-based and boundary-pushing, MYKITA eyewear unites high-tech engineering with trailblazing style. Sleek, screwless, and distinctly modern.

Nina Mûr

Artful, architectural, and made from layered wood and laminate in Madrid. Nina Mûr frames celebrate natural materials and modernist design.

Oakley

Sporty and built for action, Oakley frames are a go-to for athletes and outdoor types. Prescription Oakleys are available through us, so you don’t have to sacrifice vision for performance.

Oliver Goldsmith

The OG of British eyewear since the 1920s, Oliver Goldsmith defined mid-century cool–iconic shapes, London charm, and a legacy that never lost its accent.

Oliver Peoples

Classic, cool, and California-born, Oliver Peoples frames blend subtle luxury with relaxed refinement. Understated, effortless, and always in style.

Ørgreen

Based in Copenhagen, Ørgreen blends Danish design with Japanese precision. Their frames are streamlined, contemporary, and engineered for modern life.

Piero Massaro

Quirky, clever, and proudly Italian, Piero Massaro’s frames celebrate individuality with color and sculptural form. Handmade in limited numbers, each pair carries his signature: “Made with love in Italy.”

Rapp

Handcrafted in Toronto, Rapp frames have a confident, unconventional style that sets them apart. Crisp lines, bold shapes, and a small-batch spirit make them a favorite for true eyewear enthusiasts.

RetroSpecs

Restored from precious vintage stock, RetroSpecs frames bring the past into perfect focus. Each piece is a meticulously revived artifact from the golden age of eyewear, reimagined for today.

Rigards

Forged from titanium, bronze, silver, and horn, Rigards frames feel both earthy and otherworldly. Veiled in patina, or set with raw gemstones, each one is like a relic from a forgotten future.

Robert Marc

Quintessential New York sophistication. Robert Marc frames pair luxury acetates and titanium with the brand’s signature hinge–as polished as a cashmere coat on Fifth Avenue.

Rudy Project

Engineered in Italy for sport and speed, Rudy Project delivers sharp design, lightweight protection, and unmatched prescription versatility. Whether you’re racing, riding, or running errands, clarity comes standard.

Sabine Be

French designer Sabine Bégault-Vagner creates joyful, art-pop eyewear that’s bursting with personality. Be bold. Be bright. Be you.

Salt

Inspired by the sea, air, and land, SALT captures California’s coastal soul through Japanese craftsmanship. Refined, relaxed, and always in its element.

Sospiri

Sospiri frames are ornate and replete with operatic grandeur. Handmade in the mountains of Italy, they gleam with Swarovski crystals and hit every high note.

Tejesta

Inspired by the American West, Tejesta frames channel wide horizons and independent spirit. With strong lines and a sturdy build, they bring frontier attitude to modern eyewear.

Theo

Wildly original and joyfully rebellious, THEO frames are made in Belgium and worn around the world. With unconventional shapes and riotous color, THEO is eyewear that dares to stand out.

Tom Davies

Whether custom or ready-to-wear, Tom Davies frames are cut, fit, and finished with the meticulous flair of a master tailor.

Vinylize

Handmade in Budapest from recycled vinyl records, Vinylize frames are wearable proof that music never dies. These glasses don’t just make a statement, they make noise.