eyewear as original as you
Since 1982, we’ve been part of Austin’s story. Our selection of indie and luxury eyewear is wide-ranging and full of character, just like the city itself. Some things never change, our friendly vibe, our deep roots, our love of great glasses. But our take on style? Always evolving, always surprising. Our outlook is soulful, inviting, and never dull.
Three Austin Locations, One Vision
Each Santa Fe Optical location has its own personality, but we’re all cut from the same cloth. Same top-tier frames. Same expert service. One highly focused team, ready to help you see clearly and look like the best version of you.
Village at Westlake
Polished yet unfussy, our Westlake boutique reflects its hill-country surroundings. Loyal locals come for insider-level style and eyewear that meets at the intersection of indulgence and necessity.
Jefferson Square
The Original, and home to our in-house finishing lab and decades of optical experience. A beloved Austin landmark where rules bend, bold styles emerge, and the occasional celebrity quietly picks their next pair.
Arboretum Market
Bright, friendly, and easygoing, this north-Austin outpost draws families and creatives alike. Its relaxed pace and open, welcoming vibe make discovering your next favorite pair feel effortless.
Sight Lines
We carry some of the most innovative and influential independent eyewear in the world—Theo, Anne et Valentin, MYKITA, Kuboraum, DITA, and l.a. Eyeworks among them. These are brands with character, craft, and a strong point of view.
Focal Points
We approach lenses with the same care and precision as frames. Every recommendation is thoughtfully made, based on your prescription, your frame, and how you move through the world. There isn’t a menu to pick from—it’s a tailored solution, designed for your best possible vision.
In our lab, that precision continues. Lenses are made to our exact specifications using advanced technology and decades of experience. No prescription is too challenging. We make sure every lens fits flawlessly in the frame and functions at the highest level of performance.
The View from Here
See what’s up with our customers, their standout style, their stories, and how they wear their frames out in the world. Our clients are walking testimonials; better than any kind of advertising.
See the good.
Santa Fe Optical proudly serves as a drop-off site for the Lions Club eyewear recycling program—helping glasses find new life and new eyes.
We also support the Austin community year-round by donating distinctive frames to silent auctions that benefit local arts and non-profit organizations.